Salon, May 3, 2000
Internet companies threw millions into the air at the Super Bowl. They're still pretending they scored a touchdown.
http://archive.salon.com/tech/feature/2000/05/03/super_ads/index.html
This story also appeared in the 2008 anthology, Panic: The Story of Modern Financial Insanity, edited by Michael Lewis.
Complete Salon archive.
Complete Fast Company archive.
About Katharine
Katharine Mieszkowski is a senior reporter for Reveal from The Center for Investigative Reporting, the weekly radio show and podcast, co-produced with PRX. Her journalism has won many national awards, including the Alfred I duPont-Columbia University Award two years in a row and a Peabody award. Before Reveal, she was a senior writer for Salon and for Fast Company magazine. Mieszkowski has a bachelor's degree from Yale University. She grew up outside Houston, but now lives with her family in the San Francisco Bay Area. @kmieszkowski